Meredith Verdone is Chief Marketing Officer at Bank of America responsible for all brand strategy and consumer, affluent and high-net worth marketing across the corporation. Prior to this leadership role, Jess served as the executive vice president of New Digital Infrastructure and Fintech where she led the strategy, design, development and commercialization of Mastercard's blockchain, digital assets, crypto and open banking products. Most notably, he led the Citi Consumer Business in Brazil (Retail Banking, Consumer Finance and Cards) for over six years. From 2009-2013, he served atthe White House as assistant to the President and deputy national security advisor for international economic affairs. Raja Rajamannar. Andrea Scerch leads Mastercards global Consumer Products and Processing team. Rajamannar is in a unique position to know whats on the horizon along with his current role as Chief Marketing & Communications Officer of MasterCard, he is also the President of its Healthcare division, and serves on the Board of Directors of the Ad Council and the Association of National Advertisers (ANA). Her previous roles include being a senior editor/content chief at Bloomberg BusinessWeek, a staff reporter at The Wall Street Journal and an associate editor at Macleans. Raja Rajamannar is chief marketing officer (CMO) for MasterCard. At Mastercard, they have already used AI to create banner advertisements in a matter of a few minutes to great success. Jan 7. In his best-selling book, Quantum Marketing, Mastercard's Raja RajamannarAdweek's Grand Brand Genius honoree for 2021unpacks this notion by defining the four historical paradigms of . Get the latest Forbes updates and relevant offers about Forbes' products and services by sharing your email with us. and Safety Net, a product that identifies patterns and detects malicious activity in a matter of minutes. This includes developing a number of global-firsts that are impacting the lives of millions of people: empowering citizens and businesses by creating interoperable mobile ecosystems; launching lending platforms which digitize and revolutionize supply chain management; bringing new levels of security to online and in-store purchases and introducing new energy and agriculture digital solutions to enable greater access and financial inclusion. Publication date 18 Mar 2021. In his role as President of Healthcare, Raja has overseen the creation, development and successful scaling of Mastercards healthcare business across multiple regions. At Mastercard, Raja is responsible for successfully leading the companys marketing transformation, including the integration of the marketing and communication functions, the development of its Priceless experiential platforms, and the creation and deployment of cutting edge marketing-led business models into the core of the company. He also spearheads managing and identifying new equity investment opportunities designed to establish Mastercard as a natural partner of choice for firms in the dynamically evolving fintech landscape. Raja Rajamannar: (03:22) Thank you for having me on the show, Charles, much appreciated. He's the Chief Marketing and Communications Officer at Mastercard. She has played a significant role in the development and commercialization of solutions such as mobile payments, tokenization, open banking, installments and more. As president of Healthcare at Mastercard, Raja oversees the creation, development, and successful scaling of the companys healthcare business. He joined Mastercard in 2016 as Executive Vice President, Mastercard Labs, where he led the teams to create new products and experiences in digital payments, financial inclusion and commercial. Raja Rajamannar is a globally recognized marketer, an innovative thinker, a transformational business leader, and a highly successful brand builder. After joining Mastercard in 2012, Carlo served in several senior roles. Before joining Mastercard, Michael held several roles at American Express in commercial payments, strategic partnerships and ATM businesses. Mayur was the Chief Marketing Officer and SVP, Digital Platforms before that at Healthgrades responsible for Marketing, OmniChannel Solutions business and Digital Capabilities. Ann received her B.A. Ambassador to India, where he led one of the largest U.S. diplomatic missions and championed historic progress in bilateral cooperation on defense, trade, and clean energy. When Mastercard collaborated with Samsung to launch a refrigerator, the product included a screen which represented the food products inside. Prior to joining Mastercard, he served in a variety of roles at Citicorp, American Express and ANZ Grindlays Bank. Believing everyone has a story to tell, Ann is a strong advocate for empowering diverse creators, including women, youth and other under-represented groups. Dimitrios holds an MBA and PhD from the European Business School, as well as a Master of Economics from the University of Hagen. Following his five-year tenure as corporate treasurer and then as Business Finance Officer for the companys largest geographic region, he moved into a business role where he developed and executed the companys commercial products (B2B) strategy, managed the product portfolio and deepened customer relationships. If he were not here, he would be playing Cricket for India :) or Tennis for the USA. In 2020, she received the New York Women in Communications Matrix Award. Revisiting outdated practices will be vital for the future health of the marketing function. Summary. In her role, Sherri leads a unique team working with digital players large and small to create innovative, differentiated products and solutions that shape the future of commerce. Andrea joined Mastercard in 2005 as the head of strategy for Europe before assuming the role of division president for Central Europe markets (Italy, Alpine, Greece and Germany). His organization includes strategy & operations teams, content and creative production studio, the data science and media teams as well as cross-functional always-on growth pods across brand awareness, acquisition, retention and partnerships that focus on clearly defined business and growth KPIs. She is a member of the Board of Trustees at Manhattanville College, a member of the Partnership for NYCs David Rockefeller Fellows Program, a board member for the Cystic Fibrosis Foundation of New York and a member of the New York Transit Innovation Partnership Board. THE AD COUNCIL, ON BEHALF OF NON-PROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES . In addition, Rich is a veteran of the U.S. Air Force, and the recipient of a number of military awards and civilian decorations, including the Meritorious Service Medal and the State Departments Distinguished Service Award. In that role he is responsible for growing strategic partnerships, scaling new business opportunities and advancing the companys efforts to partner with governments and other institutions to address major societal and economic issues. He also has oversight of the commercial center of excellence and public sector engagement in the U.S., while helping to cultivate relationships with merchants operating across multiple regions. Carlo graduated from Bocconi University, Milan, Italy. Rajamannar warns that a lot of things we take for granted as marketers today are going to fall apart. Mr Rajamannar is 59, he's been the Chief Marketing & Communications Officer and Pres of Healthcare of Mastercard since . In his new role, he is focused on advancing business strategy, sales, business development, product management and engagements with customers and regulators across Europe, the Middle East, Africa, Asia and Latin America. Sachin holds a Masters of Business Administration from the Darden Business School at the University of Virginia and received his undergraduate degree in commerce from Sydenham College at the University of Mumbai, India. Fluent in two languages, Sachin resides with his wife and two children in Westchester County, New York. As our world becomes borderless and even more digitally connected, Sherri and her team keep a pulse on the market to ensure Mastercard delivers relevant, impactful and industry-leading capabilities. Rich Verma is the Chief Legal Officer and Head of Global Public Policy for Mastercard. How To Create A Blog Worth Reading - June 22, 2022; Manage Your Online Reputation Like . Deeply committed to public service, Shamina has held senior positions in the White House and the U.S. House of Representatives. Swant was a tech reporter with Adweek and before that covered business and politics in Alabama for The Associated Press and The Birmingham News. Quantum Marketing Mastering the New Marketing Mindset for Tomorrow's Consumers. The makers of Prabhas starrer 'Salaar' on Monday surprised the fans with the release of the first look of Jagapathi Babu and introduced him in the character of Rajamannar. This week, we spotlight Raja Rajamannar. Ron is a member of the companys Management Committee. She serves on the board of MoCADA, the Museum of Contemporary African Diasporan Arts, in Brooklyn, NY, and is the proud founderofWhats Your Twenty, Inc.,a small business in New York City. Jennifer serves on the board of directors at Fair4All Finance and at ICM Mobility Ltd. She holds a Bachelor of Science in statistics from Lehigh University and a Master of Science in statistics from Iowa State University. Ron joined Mastercard in 2014 after serving as deputy chief information security officer at Fidelity Information Services (FIS). He practiced law for many years at Steptoe & Johnson in Washington D.C., and is the former Vice Chairman of The Asia Group, a leading international consulting firm. Mastercards anonymized and aggregated transaction insights, world-class analytic capabilities and embedded platforms with self-service predictive technology supplement the teams industry-proven problem-solving skills. In both cases, new discoveries and a changing world render old approaches ineffective, but marketers can draw on this period of disruption to re-establish their value in the c-suite. I see that classical marketing is simply not going to work tomorrow and we need to re-imagine and re-invigorate the marketing function., Yale School of Management In this role, he oversees the companys law and policy functions in the United States and around the world. Rajamannar, a seasoned marketer with over three decades of . Prior to being named Chief Brand Officer in 2013, Stephanie was Executive Vice President, Creative and was the first woman to lead WWE's Creative Writing, Digital Media, Talent Relations, Talent Brand Management and Live Events businesses. Since joining Mastercard in 2000, he has held several leadership roles across geographies and functions. with targeted acquisition and longitudinal user engagement through the journey that drives lifetime value. Prior to assuming this role in May of 2020, Greg was responsible for guiding Mastercard's Data & Services strategy and innovation team. PRESIDENT, CYBER AND INTELLIGENCE SOLUTIONS, PRESIDENT, CONSUMER PRODUCTS AND PROCESSING, PRESIDENT, GLOBAL COMMERCIALIZATION OFFICE, Executive Vice President, Commercial Solutions, Executive Vice President of CommercialSolutions, Executive Vice President, U.S. Market Development, President, Eastern Europe, Middle East and Africa, EXECUTIVE VICE PRESIDENT, STRATEGY, CORPORATE DEVELOPMENT AND M&A, EXECUTIVE VICE PRESIDENT, GLOBAL CUSTOMER DELIVERY, Executive Vice President, Global Open Banking and API, Chief Digital Officer, Digital Consumer Solutions, Executive Vice President, Business Integration & Expansion, VICE CHAIRMAN AND PRESIDENT, STRATEGIC GROWTH, Chief Marketing & Communications Officer and President, Healthcare, Chief Legal Officer and Head of Global Public Policy, Executive Vice President, Co-Head for Advisors, Founder and president, Mastercard Center for Inclusive Growth, and executive vice president, Sustainability, Executive Vice President, Digital Partnerships. In this role, he led a global team focused on helping retail and banking customers solve pressing business issues with data-driven solutions. Chief Marketing & Communications Officer. Mastercard is a global technology company in the payments industry. When every device becomes connected, every device becomes a device for commerce and necessitates a new marketing strategy. In 2019, Mayur was nominated as the Forbes Top 50 CMOs by the Forbes Magazine as well as the Silver Apple "Apple of Excellence, Disruptor" Award in 2019 by DMCNY. She serves on the advisory boards of several organizations, including Data and Society, The Aspen Institute Civil Society Fellowship, and the New York Department of Financial Services Innovation Advisory Board. Shamina was named president and charged with activating those philanthropic dollars to advance inclusive growth and financial inclusion around the world. Earlier in his career, during the Clinton Administration, he worked at the White House and the Treasury Department. He is a former Assistant Secretary of State and he also worked on Capitol Hill as the National Security Advisor to the Senate Majority Leader. ISBN13 9781400223954. Charles: (03:18) Raja, welcome to Fearless. Annual Salary. A Discussion with Mastercard CMO Raja Rajamannar April 5, 2021. In February 2020, Marisa joined Lowes as executive vice president, chief brand and marketing officer, charged with transforming Lowes marketing as well as corporate and consumer communications, community relations, and events planning and execution. He earned a Juris Doctor, magna cum laude, from Harvard Law School and a Bachelor of Arts in political science from Amherst College. Noted, P.'s primary income source is Administrator, Currently, We don't have enough information about Cars, Monthly/Yearly Salary, etc. Prior to Mastercard, Sachin held treasury and finance roles of increasing responsibility at Hess Corporation, General Motors and GMAC in New York, Singapore, Belgium and Shanghai. Raja is a member of the Board of Directors of PPL Corporation and Bon Secours Mercy Health and serves on the boards of the New York City Ballet, Cintrifuse, and ANA. This team has accelerated the personalization efforts of companies such as Starbucks, H&M and Google. Raja Rajamannar: Mastercard is focused on "experiential marketing." (GETTY IMAGES) The executive cites an example of a micro trend in which a celebrity was getting married in Bali, creating an online buzz in India. The series consists of both Q&A interviews and podcast episodes with immigrant leaders across different industries and sectors, showcasing how they are opportunity makers not opportunity takers. She joined Mastercard as president of U.S. issuers, where she led the growth of payments and services with banks and credit unions in a very competitive market. Raja Rajamannar is 58, he's been the Chief Marketing and Communications Officer and President - Healthcare of Mastercard since 2016. Ken Moore is Chief Innovation Officer at Mastercard and a member of the company's Management Committee. He started his journey at Mastercard as head of Network Processing for AP & MEA, in which capacity he actively advocated for the need to build an open payments market environment. Mayur Gupta is the Chief Marketing and Strategy Officer at Gannett USA Today Network where he leads a team of strategists, brand marketers, growth hackers and data scientists to drive the companys transformation from a news media platform to a digital content subscription marketplace. He is a graduate of the Harvard Business School's Advanced Management Program. P.V. 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